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Track clicks in realtime

Raw Click Data provides a detailed view of individual link interactions. It lists recent clicks and includes key metrics such as:

Geographical location
Browser and device type
Referrer URL
User agent information

Tracking each click gives you granular insight into user behavior and traffic sources, helping you better understand who visits your short URLs and how they engage with them.

To access Raw Click Data follow these steps:

Click your avatar in the top-right corner.
Select Analytics from the menu.
In the analytics view, toggle the “Raw” switch to enable detailed click data.

This will display the full table of individual click records with all available metrics and filters.

Clicks RAW data

Filtering

The Raw Click Data view includes powerful filtering options to help you focus on the data that matters most. You can filter by:

Domain: view clicks for specific short URLs or custom domains.
Tags: organize and analyze links by tags you’ve assigned.
Fields: filter by any available metric, such as country, browser, device, or UTM parameters.
Custom filters: combine multiple criteria to drill down into specific user segments or behaviors.

These filters make it easy to extract actionable insights without sifting through all clicks manually.

Importance of Raw Click Data

Raw click data is essential for marketers, advertisers, and developers who want to understand user behavior in depth. Unlike general link or domain statistics, each recorded click provides rich contextual information - revealing where the click came from and how the user interacted with your short link.

By analyzing raw click data, you can:

Identify frequently visited links and user engagement patterns.
Gain detailed insights into user demographics, devices, and browsing environments.
Make data-driven marketing and product decisions instead of relying on assumptions.

This data includes valuable attributes such as search terms, IP addresses, countries, browsers, and referrers, helping you build a clearer picture of your audience and optimize strategies for future campaigns.

You can customize the Raw Click Data view to focus on what matters most to you. Select which metrics to display or hide - such as location, device type, browser, or referrer - to streamline your analysis.

This flexibility helps you tailor reports to your specific goals, whether you're optimizing marketing performance, tracking technical usage patterns, or monitoring user engagement in real time.

Clicks columns

Here’s a description of each column displayed in the Raw Click Data table:

column	description
datetime	The exact date and time when the click occurred.
short_url	The shortened link that was clicked.
city	The city from which the user accessed the link.
region	The state or region associated with the user’s location.
country	The country where the click originated.
continent	The continent of the user’s location.
browser	The web browser used (e.g., Chrome, Safari, Firefox).
os	The operating system running on the user’s device (e.g., Windows, iOS, Android).
device	The device type, such as desktop, tablet, or mobile.
language	The preferred language set in the user’s browser.
query	The search query or parameters included in the clicked URL.
utm_campaign	The campaign identifier from UTM tracking tags.
utm_source	The traffic source (e.g., Google, newsletter, social media).
utm_medium	The marketing channel used (e.g., email, CPC, referral).
utm_term	The paid keyword or search term associated with the campaign.
utm_content	The content variant or ad element that triggered the click.
utm_reference	A custom reference field for additional campaign tracking.
platform	The platform or environment from which the user accessed the link (e.g., web, mobile app).
ip	The user’s IP address, used for geographic and network analysis.
is_mobile	Indicates whether the click came from a mobile device (true/false).
color_scheme	The user’s system color preference (light or dark mode).
referer	The webpage or source that referred the user to the short URL.
url	The original destination URL the short link redirects to.
brand	The brand or label associated with the short link, if applicable.

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