Example
https://state.sk/slug?utm_source=instagram
Документація
Features, use cases, knowledge base
UTM Campaign Tracking
Track the performance of your marketing and advertising campaigns using UTM parameters to see which promotions drive the most traffic. By adding UTM tags to your links and integrating with Google Analytics, you can gain in-depth insights into campaign performance.
Note: Campaign tracking and UTM templates are available in all pricing plans.
How to Use UTM Parameters
A link with UTM parameters can be long, but you can:
- Shorten an existing UTM-coded URL.
- Add UTM parameters directly to a destination URL when creating a short link on state.sk.
UTM tags allow you to gather detailed information about each traffic source. For example, you can identify which advertising campaign generates the highest return and optimize your budget accordingly.
You can define UTM parameters when creating a short link or edit them later.
Original link preservation
The original URL is never modified. UTM parameters are applied only when users click the short link.
- Support for multiple variants: UTM tags apply to A/B test links, GEO-targeted links, or any other variations.
- Query parameter override: Any query parameter added to the short link will override hardcoded UTM parameters.
This will add or replace the utm_source parameter in the final link, overriding any existing hardcoded value.
UTM Templates
For your convenience, you can create UTM templates and quickly apply them in short links what can save you time and effort when adding UTM tags to short links.
The templates are shared for all members of your team. However you can toggle a switch to show only yours.